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Our key characteristics:

Experienced brains.

Hybrid care experts.

European reach.

Do above Talk.

Pharmovate is a Boutique Consultancy Firm.

Boutique means senior-only pods, deep domain focus (digital pharmaceutical care), and limited-to-no slideware… we analyse, plan and implement.

You can expect from us:

  • Only seasoned experts who work on your case, no juniors in leading roles, no handovers.

  • Deep pharmaceutical care domain & landscape knowledge, a proven track record, and a pan-European network to every project.

  • Co-creation, implementation, pragmatism and measurable results.

“Our approach is lean, personal, empathic and laser-focused on value, not volume.”

Pharmovate is where strategic insight meets flawless execution: fast, pragmatic, and always with impact.

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Founder

Claudia Rijcken PhD PharmD MHA

25+ years of pharmaceutical care innovation strategy & execution

Current Leadership

  • Founder of Pharmovate (2025). Current role: Lead consultant
  • Founder of Pharmi & MedicijnWijs – a leading EU hybrid pharmaceutical care platform. Current role: strategic consultant

Academic & Thought Leadership

Utrecht University. Current role: Lecturer in digital pharmaceutical care.

Co-editor of “Pharmaceutical Care in Digital Revolution” (Editions 1&2, edition 3 to come)

Industry Experience

  • FIP (World Pharmacy Organization). Current role: WG member & lead AI & Digital Health in Pharmacy

  • Clinical Operations & Market Access Leading roles at Organon & Novartis (2005-2018)

  • Community pharmacy leadership (1989-2005)

Sluiten

Call us for

  • a hybrid care readiness scan

  • an AI educational plan for your pharmacy team(s)

  • process transformation insights

  • and all other questions for hybrid care acceleration

Schedule a call